Cocokind is dedicated to creating clean, sustainable skincare products that work for all skin types. A core part of their brand identity is showcasing how their products perform on real people in everyday routines. To achieve this, they collaborate with a diverse group of creators, ensuring their audience sees authentic results.

However, managing a large roster of creators came with its own set of challenges. The Cocokind team found themselves spending too much time handling the administrative side of content creation—constant back-and-forth messaging, ideation discussions, content approvals, and coordination—rather than focusing on what mattered most: highlighting their products through compelling storytelling.