Wattpad has built one of the most engaged storytelling communities in the world, with millions of passionate readers and writers. As they expanded their social media strategy to include more video content, they faced a unique challenge—finding creators who could authentically connect with their audience. Given the nature of their product, matching with the right creators required a deeper understanding of Wattpad’s vibrant community and what resonates with them.

Before Brkaway, Wattpad’s team spent valuable time navigating back-and-forth communication and searching for the right talent. They needed a solution that would allow them to build long-term relationships with creators while streamlining collaboration.