Content info
Apr 8, 2025
5
min read
Written by
Francis Ayling
CEO & Co-Founder
The Challenge: Scaling Content Creation for Social and Internal Requests
The Challenge: Scaling Content Creation for Social and Internal Requests
Mixbook, a leading photo book and custom printing platform, needed to consistently deliver high-quality, relatable content across their social channels. The social team sought creators who could deeply understand Mixbook's products and customer base to produce a steady stream of engaging assets.
Additionally, the social team often received content requests from other internal teams due to ongoing campaigns, partnerships, and seasonal promotions. These requests required a trusted content partner capable of quickly turning around assets that aligned with Mixbook's brand and standards.
The challenge wasn’t just finding the right creators—it was managing high volumes of content efficiently while ensuring communications, feedback, and approvals didn’t get lost in scattered email threads or disconnected workflows.
The Solution: Brkaway’s Centralized Collaboration Platform
To meet these needs, Mixbook partnered with Brkaway to build a scalable and organized content pipeline. With Brkaway, Mixbook was able to:
Collaborate with Creators Who Understand Their Brand: The platform helped them work with creators who were familiar with their products and target audience, leading to more relevant and effective content.
Manage High-Volume Content Production: Brkaway enabled the Mixbook team to handle both social content and cross-functional requests efficiently.
Centralize Communication and Approvals: Having one platform for briefs, feedback, and approvals eliminated the inefficiencies of scattered tools, keeping projects moving quickly and smoothly.
The Results: A Reliable and Scalable Content Workflow
Since adopting Brkaway, Mixbook has achieved:
Consistent Content Output: A dependable creator roster and streamlined workflows allowed the social team to consistently deliver engaging content.
Improved Turnaround Times: Centralized communications and approvals made it easy to address last-minute internal content requests without missing deadlines.
Better Alignment Across Teams: A unified system ensured everyone, from creators to internal stakeholders, stayed aligned on content goals and expectations.
Looking Ahead
With Brkaway, Mixbook has created a reliable system for managing high-volume content production across socials. The partnership allows their social team to focus on delivering high-impact creative while maintaining the agility needed to support cross-functional content needs.
Interested in learning how Brkaway can optimize your creator management workflows?
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